Online gaming is all about community, so in addition to the in-game chat and Messenger-based invitation ability of our new multiplayer games, we’ve been researching new social and community features for both the games and our site in general. That’s part of what makes online gaming what it is. Gaming is so cool that it’s practically mandatory, and being good at games can be a great social boon. Gaming does Google’s recent in-game advertising patent present a dream come true for marketers, a nightmare for gamers, or something in between. Gaming communities are powerful, profitable, and yet very fragile. Gaming, the firm notes is one of the fastest growing of all entertainment sectors, outstripping feature films in terms of revenue generation. Gaming is inherently social and playing games has been closely linked with building relationships and social hierarchies throughout history.